Courtesy of AI as a 12-year old boy:
Phil Goodhart is a marketing guy. He helps online stores and non-profit organizations sell stuff and raise funds. He’s really good at it. He’s made a lot of money for his clients. He used to work for a big company, but now he works for himself. He lives in Connecticut with his wife.
Here are some specific things that Phil does:
- He helps online stores create ads that people want to click on.
- He helps non-profit organizations raise money by sending emails and making phone calls.
- He uses data to figure out who is most likely to buy something or donate to a charity.
- He makes sure that all of his clients’ marketing campaigns are organized and on time.
Phil is a really smart guy. He went to Princeton and Harvard. He’s also a really nice guy. He’s always willing to help people. If you need help with your marketing, you should call Phil. He’s the best!
The Grownup Version
Phil Goodhart’s background in direct response marketing begins in 1986 when he was recruited from Harvard Business School and launched an 18-year career with the Danbury Mint (a division of MBI, Inc., located in Norwalk, CT), a prominent direct-to-consumer retailer of gifts and collectibles. During that time, he was responsible for planning, coordinating and implementing hundreds of direct mail campaigns, a primary driver of both acquisition and repurchase/retention mailings. Phil was known as one of the most innovative marketers in the company, always pushing the envelope on new creative approaches and target audience development – while ensuring profitable, aggressive growth.
After that, Phil served as a omnichannel marketing leader for direct-to-consumer retailers and lead generators: jewelry, apparel, gifts, apparel, elementary school classroom supplies, personal development, health and wellness, and more. He has also recently served as an account executive and strategist for Google Ads digital advertising clients – making Phil unique in having extensive experience in both online and offline channels.
Phil earned a BA in Economics from Princeton and an MBA from Harvard. He has served as a volunteer, Board member and Board president to nonprofit organizations. He lives in Trumbull, CT with his wife.
