Direct Mail

While digital advertising has become the 8oo-pound gorilla of direct response marketing, direct mail has been around for 100+ years and continues to offer unique benefits that can complement and enhance a company’s overall marketing strategy. Here are some reasons:

• Trust: Direct Mail has a higher level of perceived credibility and trustworthiness than digital ads. Physical mail is associated with established businesses that make visible financial investments, so it’s likely to be perceived as legitimate.
• Tangibility: Direct Mail allows recipients to physically engage with the marketing material. They can feel the texture of the paper, flip through pages, or even use interactive elements like coupons, samples, or product demonstrations. This tangible experience creates a stronger connection between the recipient and your brand.
• Visibility & Shelf Life:  Direct Mail can be kept for an extended period, serving as a visual reminder of your brand or offer. It may be placed on a desk, stuck to a fridge, or kept in a drawer.  This longer shelf life provides an opportunity for multiple engagements and potential conversions.
• Targeted Reach: You can select your target audience based on various criteria such as geographic location, demographics (age, gender, income), psychographics (interests, behaviors, lifestyle), and purchasing history. Depending on the data provider you use, even more sophisticated attributes can be applied.
• Impact & Response: While digital channels are saturated with advertisements, direct mail stands out in a less crowded advertising space. This means a higher chance of your message being noticed, remembered and acted upon.

• The average USPS mailbox receive less than 2 pieces per day, vs. over 100 for email
• 90% of Direct Mail gets opened vs. 10-20% for email
• Direct mail’s average response rates are  2.7% – 4.4% vs. 0.6% for email
• Donors are 3X more likely to give online in response to a direct mail appeal than an email

Our data partner holds licenses with the major consumer data providers and combines that data with specific behavioral lists and the client’s proprietary data to develop custom predictive models that identify the individuals most likely to respond.  Anyone who “does direct mail” has access to the same data, in the same way TV cooking show competitors are all given the same ingredients.  What distinguishes us as a “master data chef” is our knowledge and years of experience in knowing how to identify and combine the best data ingredients to create a “Michelin-star” model.

We collaborate with trusted printers and content creators to provide turnkey solutions, but we can also work with the client’s in-house/designated resources.  Our objective is to provide whatever is needed.  As we are lean and resourceful, our service fees are likely to be lower than those of larger, more bureaucratic agencies. Plus, there are no long-term contracts.